When users share selfies using your filter, their followers (and potential new followers) will be exposed to your brand.If your unique filter is not promotional, it will display in Instagram’s Effect Gallery where anyone (including new followers) can find it.Incorporate your brand’s logo or mascot into an AR filter.You could also create a filter for your brand to show your support for social causes. Create an AR filter for customers to “try on” a product before making a purchase or “wear” a branded item of clothing.Custom AR filters are still a new feature, and not every brand is using them yet.
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